Official Supplier

July, 2015

National Athletic Therapy Month Update


Thank you to everyone who participated in National Athletic Therapy Month where we promoted the concept that "Athletic Therapy is for Everyone".  We were excited to see an enormous increase in participation on social media and an overwhelmingly positive response to the new videos – which were viewed 170,000 times.  ATs distributed more than 10,000 AT awareness postcards and posters, and 1700 luggage tags throughout their communities.

During NATM we saw SATA release a new promotional video and the Roughriders ATs putting CTV personality, Maleeha Sheikh, through a little football rehab.  OATA came out with AT of the day.  CTSQ advertisements could be seen in La Presse, 24 and Métro.  MATA and AATA were out and about:

               

It’s time to let us know about all the hard work you put into your NATM campaign.  The NATM Award application will be available on the CATA website by the end of June.  Applications should be completed by August 15th and mailed to the CATA office or emailed to info@athletictherapy.org.  Winners will be notified by email in mid-September and announced in the CATA newsletter in October.

CATA MARKETING MATERIALS

Marketing materials will continue to be available on the CATA website.  You may access them by selecting RESOURCES from the menu in the upper right corner.  Then select PUBLICATIONS AND MATERIALS.  You can access videos, brochures and posters here.  Click on Français at the top of the page for French options.

SOCIAL MEDIA

We are now on Instagram!  Follow us at @CATA_Canada.

Are you promoting a marketing campaign or have an accomplishment you want to share?  Are you in the news or on TV?  Let us know so that we can help spread the word.

Carmen Chan, CAT(C)
Marketing, Sponsorships and Insurance Committee


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